Starting a business is both incredible exciting and incredibly stressful! The web is overcrowded with professionals and software that can generate a logo with a huge difference in price but how can you justify such expense for your business?
I believe hiring a professional is by far the most effective way of creating a logo mark that can capture the essence of your business and connect to your audience. I love collaborating directly with my clients to ensure their logo is something they can feel really proud of and fill them with confidence when turning up at their next business lead meeting or handing out their personal card.
The design process looks something like this:
- Step 1: Brand discovery
- Step 2: Concept Development
- Step 3: Brand Assets Delivery
My logo design service is based in Hampshire but with today's technology, I can work with clients all over.
In this part of the process, we will define the overall creative direction to take. we will try to ascertain the following:
- Your overall marketing goals
- The type of marketing materials to be produced
- What your competitors are doing in the market space
At the end of this first phase we decide how we want to move forwards choosing one overall style direction to pursue.
It's time for me to develop some rough concepts to choose from, based on our findings from the discovery phase. Thse will often involve different design trends so that we have a variety of styles to choose form. I put these together in the form of style scapes that include colour schemes and realistic examples to explore.
We then work closely to choose an overall style direction to follow and it's my job to refine and simplify the concept and work with you to craft different versions of it and explore colour schemes and dimensions, until we are happy the final mark reflects your brand and works well on different print size and resolution.
This is a very exciting part of the process where we get to put your logo on some real appliation images and begin to see the birth of your brand.
You will receive different formats and sizes of your new logo, ensuring your brand remains consistent accross business stationery, web and social media pages.
I can also help you with the following:
-Brochure design and templates
-Uniforms and merchandise