Healthcare brand in blue


Brand Name - Visual Direction - UX/UI Design

Hornbeam Healthcare

Hornbeam Healthcare is a consultancy care service, specialising in outstanding care equipment for patients and care homes dealing with life-long mobility limitations.

Website design for a healthcare brand in Hampshire

UX customer profiles

As part of our initial discovery session, we set out to identify Hornbeam Healthcare's typical customers. Understanding our client's customers really is the first step in understanding their needs, motivations and how I can begin to map features for the software to best solve their problems, fulfil their needs and, ultimately, delight them!

Wireframe for healthcare companyWireframe for healthcare company

The importance of flow in web design

A streamlined flowchart for Hornbeam's information architecture. Organising the sections in this manner allows for a clear visual representation of the user's journey through the website and helps correct any sticking points.

Information architecture websiteBranding colour palette in bluesUI kit for healthcare company

From low to high definition

Once the customer journey was defined I went about creating low definition prototypes of the webpages to be designed, more commonly known as wireframes. These were translated into hight definition versions that can be tested over and over again to achieve the desired hierarchy and flow.

stationery blue H

Project Context

- Timescale: 1 month
- Industry: Healthcare/Mobility
- Deliverables: Brand name, overall style direction, wireframes, flow map, WIX website.
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