Fitness brand powder pink


Visual Identity - Brand architecture - Stationery Design

Gemma Kay Fitness

Newly qualified fitness instructor Gemma knew she had to follow her passion for fitness, after spotting a gap in the market for a bespoke and inclusive fitness service for all. Her clientele is diverse but shares a down-to-earth sophistication and love for simplicity.

Brand design for the fitness industry: Understated Sophistication

GK logo for fitness brand

How to strike a balance between strong and feminine? Gemma Kay needed to make her mark in a market already saturated by 'punch-like' marketing. Clean, simple geometry was used to mark a contrast, breaking away from the stereotype.

Logo system architectureHoodie design for fitness brandfitness branding

A new brand identity colour palette

Powder pink is combined with earthy shades of steel grey and black to give the brand an air of understated sophistication. Strong, yet feminine, the new colour scheme embodies the brand sense of empowerment.

fitness brand posterFacebook mockup for fitness Facebook

Project Context

- Timescale: 2 weeks
- Industry: Fitness
- Deliverables: Logotype and
wordmark, colour scheme
branding architectures.

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"I was keen to have dynamic and distinctive logo to reflect the aims and ethos of my new business. Alex quickly prepared several options for me to review. The final version is excellent and is just as I envisaged. I would strongly recommend Alex to anyone requiring a logo badge or other unique design for their company"

Gemma Kay
Personal Trainer