Visual Identity - Brand architecture - Stationery Design - Web design

Impulsae Consulting

Impulsae Consulting is a brand new consultancy business in the clinical research scene.  It's a small player in a huge sector, so in this context, it needed an identity that showed its dynamic side, being a connecting bridge between clinical research services for the private and health sector.

Logo design for a clinical consultant in Madrid

Logo atom inspiration

The briefing for the logo design was a simple, elegant mark that reflected the company's dynamism.  In addition, it had to make allusion to the connecting nature of the company, that aims to bring stakeholders together.  Inspired by the curves of Madrid Rio bridge (a personal favourite of our client), the resulting logo is a modern take on the atom shape, which immediately communicates the context of science.

Logo architecture
CRO leaflet
Web design for CRO company

Colour Palette

Aqua green and cold grey have been used throughout to give the brand a clinical-like feel, but the orange is introduced as a break away from the cold sterile side of this sector and brings a wave of energy and dynamism.  The orange is used as a subtle accent in the way of an underline, or for the custom-made icons.

Logo atom for CROLogo Madrid Riogreen and orange colour palette


It was important to perpetuate the timeless essence of the brand and this was achieved with the soft, simple curves of Corbel, which has an uncluttered quality that works well on printed media. We used it for the logo itself and for the business cards to give a professional, clean look.

Corbel typography

Project Context

- Timescale: 4 months
- Industry: Clinical Research
- Deliverables: Web design with WIX, Logotype and wordmark, colour scheme, iconography, content creation, page translation into Spanish.
- Photography by Clément Schmitt
- Visit: www.impulsaeconsulting.com

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"The experience was just great. It has been really easy to communicate at every moment, even though I'm based in Spain. Every detail of the project has been taken care of."

Sara Fernandez
CEO Impulsae Consulting
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