Logo Design - Web Design
Ana Querol is a Madrid based psychologist with over 15 years of experience as a clinical practician. Ana had in fact commissioned her web designed to a local designer that charged her an astronomical amount of cash, but failed to deliver in time and design. Ana had a vision of a clean, uncluttered and responsive website, with an understated elegance that matched her upmarket Madrid clientele.
Ana had some stunning photos taken with beautiful countryside as background. Inspired by nature, I set of to create a flowing site with earthy colour tones of greens and yellow. Along with this, I incorporated the Greek later 'psi' as a symbol for the practice of psychology. The final logo resembles nature and psychology as a trusted science.
I chose Poppins as the typeface for the main web text and printed material, for its very round shapes and exceptional legibility even on white background, giving a very minimalistic yet humanistic edge.
Ana Querol happened to love Yellow Alpaca's colour scheme. We picked the yellow, green and grey to create an earthy palette with a quirky side.
- Timescale: 2 months
- Industry: Healthcare
- Deliverables: Logotype and wordmark, colour scheme iconography & web design with WIX
- Photography: Victor Hijosa
" I cannot be more pleased with the result: from the start, Alex listened to what I wanted and was quick to interpret my preferred style. She asked for details of my current clients and what future clients I wanted to attract… this made so much sense to me!"