Visual Identity & Web Design

Ana Querol Psicología

Ana Querol is a Madrid based psychologist with over 15 years experience as a clinical practician.  Ana had in fact commissioned her web designed to a local designer that charged her an astronomical amount of cash, but failed to deliver in time and design.  Ana had a vision of a clean, uncluttered and responsive website, with an understated elegance that matched her upmarket Madrid clientele.  

 

 

The Logo

Ana had some stunning photos taken with beautiful countryside as background.  Inspired by nature, we set of to create a flowing site with earthy colour tones of greens and yellow. Along with this, we incorporated the Greek later 'psi' as a symbol for the practice of psychology.  The final logo resembles Ana's initial, nature and psychology as a trusted science. 

 

 

A coherent system

We don't stop a the logo, but look at the whole system for visual branding.  This is, a collection of visual elements that can be translated into different medias, from social networking and web to printed media.

 

 

The Result

A Stunning site, that we are very proud of.  Ana's new website speaks of a wholesome lifestyle, that should immediately make visitors feel calm and in control as information is readily available and structured.  The architecture of the website is simple and minimalistic.

The Colour Scheme

Ana Querol happened to love our Yellow Alpaca colour scheme.  We picked the yellow, green and grey to create an earthy palette with a querky side. 

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Typography

Poppins Extra

A very recent typeface inspired by geometric sans serifs typography.  

we chose this typeface for the main web text and printed material, for its very round shapes and exceptional legibility even on white background, giving a very minimalistic yet humanistic edge.  

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Printed Media